You want that checkout process to involve as few clicks as possible, from the moment they make the decision to buy something, way Thruway through to completion of the purchase. Likewise, if you want people to sign up a newsletter or contact you, make sure to keep the ‘click economy’ in mind. Now let’s talk about text. This is a pretty straightforward one. I’m sure a lot of you who are sort of ‘design savvy’ will know the difference between ‘Serif’ and ‘sans-serif’ font, so just quickly cover that.
Simply put, the difference between Serif and Sans Serif fonts are that Serif fonts have little structural details or embellishments. So, as you can see here, of the, for example, the lines on the of the S, on the bottom of the R, I and F.1However, on Sans Serif fonts, these embellishments and details are not present. The reason it’s worth mentioning1this is that, while Serif or Sans Serif fonts are both equally useful or appealing for titles and headers, it’s highly recommended that, in areas of a body text of the website, that you use sans-serif. Now, when it comes to text1it’s not just the fonts that have the potential to entice or push away the reader. This wall of text here is an article that.
I copied and pasted, on virtual written by Nebraska web design Matthew Schnipper, on virtual reality, but when presented like this, nobody in their right mind, especially if they’re visiting a website for the first time, is going to have any interest in reading this, no matter how interesting the article is, unless of-course they already know and trust the author. All of a sudden, just by slightly repackaging and breaking apart the wall of information that we had, even a larger article can be much more enticing and readable. This is just a really simple scratch together the example of what I ‘m talking about. You can see by using an a1different font for the title, something1that makes a bit more of a statement.